Connect HubSpot with Topcalls AI voice agents
45 actions · 24 triggers · Last verified July 1, 2026
The short answer
HubSpot is a CRM built for sales, service, and marketing teams. When it connects to Topcalls, an AI voice agent can create contacts, companies, and deals during a live phone call, add prospects to specific lists or workflows, and react to changes like a deal moving into a new pipeline stage without any manual data entry.
What you can automate with HubSpot
Log a new lead the second the call ends
Topcalls creates a HubSpot contact and deal the moment a prospect confirms interest on the phone. The voice agent captures name, company, budget, and next-step notes, then uses the Create Contact and Create Deal actions to write everything into HubSpot before the rep hangs up.
Route hot prospects into a nurture workflow
When a caller asks for pricing but is not ready to close, Topcalls uses the Add Contact to Workflow action to drop them into the right HubSpot sequence. Sales gets a warm handoff, marketing keeps the conversation going, and no lead sits idle after the call.
React when a deal moves to Closed Won
The Updated Deal Stage trigger fires the moment a HubSpot deal enters a stage like Closed Won or Proposal Sent. Topcalls picks up the event and places an outbound onboarding call within minutes, so buyers hear a real voice while their intent is still fresh.
Add call context to the account record
Topcalls attaches call summaries, transcripts, and sentiment scores to the matching HubSpot contact and company. The voice agent runs Create Associations to link the deal, contact, and company together, so a rep opening the record sees a complete history of what was said and agreed.
Welcome every new company with a live call
The New Company trigger in HubSpot fires whenever a fresh company record appears in your CRM. Topcalls dials the primary phone number in seconds, verifies the contact, and books a qualified discovery meeting. First-touch happens while the lead form is still open on the prospect's screen, keeping conversion rates high.
HubSpot actions
What your AI voice agent can do in HubSpot during and after a call.
Add contact To List
Add contact to list
Add Contact to Workflow
Adds a contact to a specified workflow in your HubSpot account.
Create Associations
Creates associations between objects
Create COS Blog Post
Creates a blog post in you Hubspot COS blog.
Create Company
Creates a company in Hubspot.
Create Contact
Creates a contact in Hubspot.
Create Custom Object
Creates a custom object in Hubspot.
Create Deal
Creates a new deal in Hubspot.
Create Line Item
Creates a line item in Hubspot.
Create or Update Contact
Creates a new contact or updates an existing contact based on email address.
Create Page
Creates a new landing/site page.
Create Product
Creates a product in Hubspot.
Create Ticket
Creates a ticket in HubSpot.
Delete Page
Deletes an existing landing/site page.
Find Associations
Finds associations between objects
Find Company
Finds a company by searching.
Find Contact
Finds a contact by searching.
Find Custom Object
Finds a custom object by searching.
Find Deal
Finds a deal by searching.
Find Line Item
Finds a line item by searching.
Find Product
Finds a product by searching.
Find Ticket
Finds a ticket by searching.
Get Company
Gets a company.
Get Contact
Gets a contact.
Get Custom Object
Gets a custom object.
Get Deal
Gets a deal.
Get Line Item
Gets a line item.
Get Owner by Email
Gets an existing owner by email.
Get Owner by ID
Gets an existing owner by ID.
Get Page
Gets landing/site page Details.
Get Pipeline Stage Details
Finds and retrieves CRM object pipeline stage details.
Get Product
Gets a product.
Get Ticket
Gets a ticket.
Remove Associations
Removes associations between objects
Remove Contact from List
Remove a contact from a specific list.
Remove Email Subscription
Removes email subscription.
Update Company
Updates a company in Hubspot.
Update Contact
Updates a contact in Hubspot.
Update Custom Object
Updates a custom object in Hubspot.
Update Deal
Updates a deal in HubSpot.
Update Line Item
Updates a line item in Hubspot.
Update Product
Updates a product in Hubspot.
Update Ticket
Updates a ticket in HubSpot.
Upload File
Uploads a file to HubSpot File Manager.
Custom API Call
Call any HubSpot REST API endpoint directly from your workflow.
HubSpot triggers
Events in HubSpot that can start a Topcalls call automatically.
Updated Deal Stage
Triggers when a deal enters a specified stage.
New Email Subscriptions Timeline
Triggers when a new email timeline subscription added for the portal.
New COS Blog Article
Triggers when a new article is added to your COS blog.
New Company Property Change
Triggers when a specified property is updated on a company.
New Company
Trigger when a new company is added.
New Contact in List
Triggers when a new contact is added to the specified list.
New Contact Property Change
Triggers when a specified property is updated on a contact.
New Contact
Trigger when new contact is available.
New Custom Object Property Change
Triggers when a specified property is updated on a custom object.
New Custom Object
Triggers when new custom object is available.
New Deal Property Change
Triggers when a specified property is updated on a deal.
New Deal
Trigger when a new deal is added.
New Email Event
Triggers when all,or specific new email event is available.
New Engagement
Triggers when a new engagement is created.
New Form Submission
Triggers when a form is submitted.
New Line Item
Triggers when new line item is available.
Company Recently Created or Updated
Triggers when a company recently created or updated.
Contact Recently Created or Updated
Triggers when a contact recently created or updated.
Line Item Recently Created or Updated
Triggers when a line item recently created or updated.
Product Recently Created or Updated
Triggers when a product recently created or updated.
New Product
Triggers when new product is available.
New Task
Trigger when a new task is added.
New Ticket Property Change
Triggers when a specified property is updated on a ticket.
New Ticket
Trigger when new ticket is available.
Frequently asked questions
Can Topcalls create HubSpot contacts and deals from a live phone call?
Yes. Topcalls uses HubSpot's Create Contact and Create Deal actions to log new records mid-call. The AI voice agent captures the details, formats them for HubSpot's field structure, and writes the record before the conversation ends, so nothing is lost after the caller hangs up.
Does Topcalls trigger outbound calls when a HubSpot deal stage changes?
Yes. The Updated Deal Stage trigger in HubSpot fires as soon as a deal moves into a target stage. Topcalls receives that event and places a call within seconds, at $0.35 per minute, using the same voice profile you configured for the campaign.
Which HubSpot properties can Topcalls update on a contact?
Topcalls can write to any standard or custom HubSpot property exposed on the Contact object. During a call, the AI voice agent maps spoken answers to fields like lifecycle stage, lead status, budget, and timeline, then updates the contact record through the connection.
How fast is the sync between Topcalls and HubSpot?
Sync happens in real time. Actions such as Create Contact or Create Deal fire during the call and complete in under a second on the HubSpot API. Triggers like New Company reach Topcalls within a few seconds of the record appearing, ready for an immediate outbound call.
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